AI Insights · Timothy · July 2021
Top 5 Social Apps Performance in Portugal for Q2 2021
Discover the performance trends of the top 5 social apps in Portugal for Q2 2021, based on Sensor Tower data.
In the second quarter of 2021, the top 5 social apps in Portugal showed varied performance in downloads, revenue, and active users. Here’s a closer look at the trends:
TikTok saw a consistent performance throughout Q2. Weekly revenue peaked at around $13.8K in the final week of May, with a noticeable increase from mid-April. Downloads fluctuated slightly, starting the quarter at 22.6K and ending at 22.5K. Active users remained strong, growing from approximately 1.96M to over 2M by the end of June.
BuzzCast - Live Video Chat App experienced a decline in revenue, starting at $3.5K in late March and dropping to around $2.4K by the end of June. Downloads also decreased, with a high of 1.9K at the beginning of the quarter, falling to around 1.1K. Active users remained relatively stable, hovering around 10K to 12K throughout the quarter.
Likee - Short Video Community had a mixed quarter. Revenue saw a slight dip, starting at $3.3K and ending at about $3K. Downloads showed a downward trend, beginning at 5.1K and settling around 2.9K. Active users decreased moderately from approximately 71K to 60K.
Facebook maintained a stable performance. Revenue increased steadily, reaching around $4.2K by the final week of June. Downloads fluctuated slightly, with a high of 17.1K in late March and a low of 12.5K in early June. Active users stayed strong, consistently around 5.5M throughout the quarter.
Bigo Live - Live Streaming App showed variable trends. Revenue peaked at $5.2K in late May but saw a drop to approximately $2.9K by the end of June. Downloads started at 696 and experienced a peak of 3.2K in early May, closing the quarter at 648. Active users also fluctuated, starting at around 3.9K and ending at approximately 5.3K.
These insights are based on data from Sensor Tower. For more in-depth analysis, visit Sensor Tower's website.